Lungu Boy
Project: Global Campaign Rollout for Third Album
Service: Creative Direction, Content Strategy, Promotional Asset Production
Client: Asake (via YBNL / Empire)
We led creative direction and content production for the rollout of Lungu Boy, Asake’s third studio album. The work included campaign assets for the lead singles Wave featuring Central Cee and Active featuring Travis Scott, along with visual material supporting the global tour.
We also captured behind-the-scenes content to support the wider rollout, including studio moments between Asake and Central Cee and on-set footage from the Active video shoot. These assets were designed to build narrative context and drive early traction across digital channels.
All deliverables were developed for scale. The content was structured for easy adaptation across artist-owned platforms, label usage, and digital streaming partners. Each asset was built for clarity, pace, and retention.
Results:
Millions of organic and paid impressions across major platforms
Assets used across rollout, DSP campaigns, and global brand activations
Delivered a cohesive visual identity for the most commercially ambitious phase of Asake’s career
Why it matters: Consistent, exportable content builds momentum across markets. This campaign gave Lungu Boy a visual structure that travelled.
Contributing Artists:
