Made in Lagos Tour (UK & EU Leg)
Project: London & EU Tour Run
Service: Tour Content Production
Client: Wizkid (via Starboy, Live Nation) For UK - Deeds Studio for EU
We produced performance and campaign visuals for the four-date (1x O2 Kentish Forum & 3x The O2 Arena) UK leg & EU Summer Run of Wizkid’s Made in Lagos tour. The goal was to create a package of content that would hold up across multiple formats, partners, and timelines without sacrificing pace of delivery.
We focused on capturing performance footage, crowd moments, and environment details that could be repurposed across artist platforms, brand partnerships, and media outlets. Each piece was edited for clarity and built to meet the needs of fast-moving social campaigns as well as longer-term archival use.
Results:
Delivered across formats including shortform, recap, and tour branding
Used across Wizkid’s official channels and partner platforms
Helped establish a consistent visual language for one of his most successful global tour runs
Why it matters: Tour content needs to be fast and flexible without losing its impact. We delivered assets that could scale without becoming generic.
