More Love, Less Ego
Project: Album Campaign Rollout for Fifth Studio Album
Service: Creative Direction, Lifestyle and Tour Content Production
Client: Deeds Studio
We directed and produced visual content for More Love, Less Ego, Wizkid’s fifth studio album. The creative was built around a clean, understated visual tone that aligned with the artist’s public image and supported partnerships with fashion, culture, and lifestyle brands.
We developed lifestyle content, tour visuals, and editorial-ready material used across social campaigns and partner activations. Collaborators on the campaign included outlets and brands such as GQ and Hennessy. Our production was handled across multiple locations with consistency in tone, pacing, and visual language.
Results:
Assets used across brand campaigns, press placements, and global tour promotion
Visual style adopted across partner platforms
Delivered cohesive content across multiple release phases
Why it matters: The more visible the artist, the more important the control. This campaign gave the More Love, Less Egoera a clear and exportable visual identity that matched its scale
